Motion + Typography = :o)

Well, I have noticed that there are a lot of really good design firms working with strong typography and then adding motion to it, which really gives it more meaning and purpose. Here are 3 wonderful examples of this. I found out there are so many of these on youtube. Many of them to my all time favorite movies such as, Donnie Darko, Superbad, Napolean Dynamite, Reservoir Dogs, Snatch, Fight Club, Knocked Up, etc.

You will need to have Quicktime installed to watch video 2.

1. Ford has spent over $100,000.000.00 in advertising for their new campaign. Click this image below to see a small clip of one of their effective commercials on youtube.



2. This is a very unique way of promoting Womens in Engineering Project. Some might think that this would not a very exciting subject to advertise, but check it out, pretty neat and great color palette used. Click on the image and then select Women in Engineering Program. I can't provide a direct link because this site was built in Flash.

3. This is a bit on a the vulgar side, but the point is very well made. I love how the motion and the typeface used really takes me back to this specific scene in this cult classic movie!

PLEASE NOTE: The Pulp Fiction Video is not work safe, unless you have head phones.