Esquire Cover?

This is fascinating to me. Esquire Magazine has a very special cover for their 75 Year Anniversary out now. It is not something that I could begin to explain. Essentially, the cover is based on light and I assume a hidden electronic device. It is not a holloagram, but it blinks, flashes, changes colors as you move it, much like you would see in today's modern flash websites. This record breaking technology is called E-Ink. For more details, watch the flash movie on this website. These are the gurus who have come up with this unique cover concept and design.